Unlocking the Power of Branded Merchandise: Insights from Businesses

In a world where brand visibility is paramount, businesses are increasingly turning to branded merchandise as a strategic tool to enhance their marketing efforts. To gain deeper insights into how businesses utilize branded merchandise as part of their
marketing campaigns, we conducted a survey among our clients and contacts. Here are the key findings:

Types of Branded Merchandise Used:

• 75% of businesses utilize branded merchandise or clothing for company staff uniform, accessories, and stationery. This highlights the diverse range of products that businesses incorporate into their branding initiatives, from apparel to everyday essentials.

Purpose of Branded Merchandise:

• Brand awareness emerges as the most common purpose of branded merchandise, cited by 75% of respondents. This underscores the significance of branded merchandise in increasing brand visibility and recognition among target audiences.

Support Needed in Choosing Branded Merchandise:

• 42% of businesses express a need for assistance in finding the best options within budget. This indicates that businesses value expert guidance and support when selecting branded merchandise that aligns with their budgetary constraints and marketing objectives.

Budget Considerations:

• 75% of businesses had a specific budget to meet when looking for a supplier. This highlights the importance of budget considerations in the decision-making process when it comes to purchasing branded merchandise.

Spending Trends:

• 67% of businesses plan on spending less than £5,000 on their next branded merchandise order. This suggests that businesses are mindful of cost-effectiveness and are seeking solutions that deliver maximum impact within their budgetary constraints.

These findings shed light on the evolving landscape of branded merchandise usage among businesses and underscore its importance in driving brand awareness and engagement. As businesses continue to navigate the challenges of the modern marketplace, branded merchandise remains a valuable tool for enhancing brand visibility and achieving marketing objectives.

Last but not least, a quarter of businesses we surveyed said they are planning on placing a branded merchandise order in the next three months.

At Dr Print, we’re committed to providing businesses with comprehensive support and guidance in selecting the best-branded merchandise solutions that meet their needs and budget. Contact us today to learn more about how we can help you unlock the power of branded merchandise for your business.

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