Brand Marketing Printed Bags

Reward your customers for caring

How do you reward your customers for caring?

We were approached by iHub Office Ltd in Birmingham to produce some printed gift bags a week before their official launch event. The black bags with gold print were delivered successfully and we were also invited to the event. We came back with a gift bag that also included a printed notepad, pen and a brochure. Their hospitality inspired us to write this blog.

So, how do you reward your customers for caring? If you have a marketing budget, you could buy a billboard ad or create a radio campaign or make a nice promo video and blindly broaden your customer base. But who gets the money? The ad platform!

Shouldn’t it be the other way around? Shouldn’t the customer that takes a chance with your business benefit?

When you’re hosting an event for your customers you’re spending money ON your customers – this is the same money you would have spent for a 30sec TV ad.

Brand Marketing Printed Bags

“Brand Marketing” is a whole new way of thinking about where to spend your marketing budget. Who would you rather spend your money on, a “go-between” or the people your business is supposed to serve?

A genuine, heartfelt business gift would make your customers far happier than any radio/tv ad and it will cost you far less. Give them a memorable experience of your brand so that they say, “No one else has ever cared enough to reach out to me this way”.

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