We’ve got some exciting news about an initiative to bring more diversity and inclusion into the workplace.
But first, what is Ramadan all about?
Ramadan is the 9th month of the Islamic calendar and a time when Muslims all over the world spend 30 days fasting and connecting more deeply to their faith. Some Muslims may also use this as opportunity to abstain from bad habits too, much like a New Year’s Resolution.
Why do Muslims fast?
Fasting is when a person abstains from eating and drinking.
Firstly, they don’t starve themselves completely for 30 days – not even David Blaine could do that.
Muslims only fast during daylight hours. Once the fast for each day ends, they are allowed to eat again.
Adam Yosef states, “The reason Muslims fast is to discipline their body and mind. The absence of food and drink and other pleasures provides a perfect opportunity to concentrate on prayer and worship. Not having the luxuries of life to hand makes it easier to reflect on life and be grateful for what we do have. Muslims use this month to start afresh and give their life a new direction.” Read more at the BBC
What’s the initiative?
In business, it is equally important to be grateful to your customers. How much time do you take out to personally thank your customers for the support they give to you throughout the year?
We can hear you screaming, “But, it’s impossible to thank everybody personally, especially with e-commerce type businesses or when you have an international customer base.”
The likes of Gary Vaynerchuck have raved about the importance of thanking customers. Our favourite quote from “The Thank You Economy” illustrates this concept perfectly:
“We will one day dust off the bones of companies that fossilized because they didn’t think (caring) could “scale,” or because they didn’t think it was worth the effort.”
Printed Ramadan Advent Calendars
We are introducing our new range of personalised Ramadan Calendars to the market to encourage business owners to celebrate Ramadan with their customers and raise awareness of this important event.
Personalised Ramadan Calendars
It’s a small gesture, but a great way to bring family and friends together during Iftar (fast-breaking meal) as well showing appreciation to your customers that follow this tradition.
We think it’s a great product for businesses that are consciouslly looking for ways to thank their customers but want to try something different to the mundane “flyer offers” and “discount codes”. This product offers an opportunity to connect with your customers on a human level.
We’ll finish with a final quote from the marketing guru Gary Vaynerchuck:
“It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.” (The Thanks You Economy).
We’d like to hear your thoughts on this product. Do you think it has a place in the market? Comment below.