Promotional travel and leisure gifts offer you the opportunity to get out of the
office environment and communicate with your target audience in their travel and
leisure time.
In 2008 a survey by the Promotional Products Association International (PPAI) conducted
a survey of business class travellers at two of America’s largest airports,
Chicago and Dallas. A massive 72% of the interviewees had in their possession at
least one promotional product and, of that group, 73% could recall the advertisers
name or message before looking at it. And if you consider this audience were all
sat together for a prolonged period of time, the networking opportunities for your
brand are phenomenal.
But we all have leisure time too. So consider your choice of leisure promotional
items carefully and see you brand marketed in office-free environments too. Promotional
umbrellas are consistently popular as are promotional torches, promotional luggage
tags, promotional car accessories such as ice scrapers and promotional golf accessories.
So from promotional bottled water to promotional beauty items you have real opportunity
to make promotional merchandise work for you at work and at play.