Promotional clothing is also a potential welcome gift for your employees and customers alike. Whether you give promotional shirts, promotional jackets, promotional polo shirts and promotional caps, your employees and customers will feel like they are part of a team, employees will appreciate being recognised for their hard work and will work even harder to be a part of your company. Scientific studies have shown that companies who encourage a team-building atmosphere in their professional environment also have a lower employee turnover rate. And as recruiting new employees can be a costly expense for growing businesses, so establishing a higher level of employee retention can be crucial to the future success of a business. In a similar way, all successful companies know that their foundation is built on a loyal customer base and promotional clothing and promotional apparel can encourage a stronger customer retention rate.